Strategies of Effective New Product Team Leaders

My response to the article titled above:

According to the article, during an interview, an effective leader is one that coaches and facilitates, which I agree with.  Then it goes on to say that a leader is a form of protector and that a leader should keep the team protected from corporate seagulls.    I definitely agree with isolating your team from political distractions.   On the other hand, towards the end of the article, table 2 shows effective leaders as ones that are likely to build transparency.  Transparency in the form of no hidden agendas and hunting and gathering for information both within and outside of the firm to help with informed decision making.  I believe that there is a fine line between goal transparency and political isolation.  Both are important and the article explains it well, but it’s not as easy as it sounds.  In the book, “The Smartest Guys in the Room”, the authors point towards the lack of transparency and hidden agendas for contributing to the scandals.  It’s very important to avoid this and to really develop a team oriented environment based on trust, human relations and openness, and at the same time, blocking out the political struggles within a company which can devastate a department’s production.  As the article shows, senior management must find the type of NPD leadership that possesses these key mentalities.  I haven’t been in this position yet, but it’s must be very difficult yet very important to select the right leaders.


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